“ときめきを届ける”女の子向け情報メディア、『Lafary(ラファリー)』が手掛ける通販サイト『Lafary Shop(ラファリーショップ)』❤︎ 量産型ヲタクさんや地雷系の女の子にぴったりなアクセサリーなどのファッション小物やサンリオキャラクターの雑貨やインテリアを販売しています❤︎

Sanrio are holding an event where you can design your own, luxury jewelry☆



U-TREASURE, an authentic character jewelery brand, are collaborating with Sanrio to hold an “Sanrio Characters Jewelry Fair! It is being held in the Shinjuku U-TREASURE POP UP SHOP this September.


With Hello Kitty, My Melody, Cinnamoroll, PomPomPurin and more, there are over 22 designs to choose from! The U-TREASURE designer will design your ideal jewelry on the spot according to your preferences. There will also be a DIY section where you can produce your own ring, bangle, or necklace, supported by experienced craftsmen! All designs and estimates are free of charge.


    • ■In April 2017, the “Sanrio Characters Order-Made Fair” trial period was held with only 72 available spaces. With an average price of 120,000 yen, PomPomPurin jewelry was the most popular!

    Back in April, U-TREASURE opened a limited trial on their made-to-order items, with only 72 spots available. The most requested item was PomPomPurin rings, retailing for 124,352 yen ($1100). Due to the popularity of the previous event, U-TREASURE are holding a second character fair this autumn!

  • ■ Sanrio characters Jewelry Fair Overview

    ・Date: September 1st 2017 – September 30th 2017

    ・Location: U-TREASURE POP UP SHOP (Shinjuku – Kei Uno’s Order Made Salon’s Second Floor)

    3-1-3 Shinjuku-ku, Nishi-Shinjuku, Nishi-Shinjuku Koide Building 2F

    (Shinjuku Station on the Keio Line, Toei Shinjuku Line “Shinjuku Station” Shinjuku Station S – 1 Exit, Short JR “Shinjuku Station” South Exit, 5 minutes on foot, 6 minutes on foot from “Shinjuku Station” ground port on the Odakyu Line “Shinjuku Station”)


1: Sanrio Characters Order Made Jewelry

The U-TREASURE designer will create a design based on your preferences, using as your favourite character and motifs. You can get a design and price estimate for free! Once confirmed, your original design will be completed in two months, with delivery estimated for November-December. They would be an ideal Christmas gift – or perhaps a present for yourself.

・Available items: Rings, necklaces, piercings, bangles, etc

・Cost: Silver rings available from 39,000 yen ($355).  Platinum Wedding Rings (Pair) available from 295,000 yen ($2700).

・Available Characters:

Hello Kitty・Little Twin Stars・My Melody・Kuromi・My Sweet Piano・Ichigo no Ousama・PomPomPurin・Cinnamoroll・Pochacco・KIRIMI-chan・Gudetama・Ichigoman・Sugar Bunnies・Wish Me Mel, Patty and Jimmy・BAD BADTZ-MARU・Tuxedo Sam・Bonbon Ribbon・Dear Daniel・Charmy Kitty・Kero Kero Keroppi・Minna no Tabo



2: DIY Service

You can put on an apron and get stuck in at the jewelry factory next to the store! You can melt the metal with a burner, shape with a hammer, and make the jewelry with your own two hands. You will be supported by experienced craftsmen who will guide you through the process。

※Tools and aprons will be provided by U-TREASURE

The item you produce can be engraved with one of 144 Sanrio designs!

・DIY Items: Rings, Necklaces, Bangles

・Production Time: 2 Hours~ ※The produced jewelry will be stored and delivered in two weeks

・Prices: Silver Ring / 11,113 yen ($103) (It is possible to produce this in K18 Yellow, Pink, White Gold, and Platinum)

Silver Necklace / 10,800 yen ($98)

Silver Bangle / 20,412 yen ($186)

・Available Sanrio Characters

Hello Kitty・Little Twin Stars・My Melody・Kuromi・My Sweet Piano・PomPomPurin・Cinnamoroll・BAD BADTZ-MARU・Gudetama・KIRIMI-chan


U-TREASURE is  a brand providing authentic character jewelry and goods for adults. It was launched in 2014 by Kei Uno Co., Ltd. They create jewelry for 38 of the largest jewelry stores in Japan. It is a brand dealing with full-fledged character jewelry, goods, etc. for adults launched in 2014 by Kei Uno Co., Ltd. that develops 38 largest jewelry stores nationwide. They provide both functionality and beauty while recreating your favourite characters. 。These items are molded with the feelings of the customers who want character jewelry that they can show off, and those who want to be fashionable, yet playful.


“ときめきを届ける”女の子向け情報メディア、『Lafary(ラファリー)』が手掛ける通販サイト『Lafary Shop(ラファリーショップ)』❤︎