“ときめきを届ける”女の子向け情報メディア、『Lafary(ラファリー)』が手掛ける通販サイト『Lafary Shop(ラファリーショップ)』❤︎ 量産型ヲタクさんや地雷系の女の子にぴったりなアクセサリーなどのファッション小物やサンリオキャラクターの雑貨やインテリアを販売しています❤︎

Unique shoes from the UK♪

This brand has become popular with lolitas and Harajuku fans around the world! Introducing Irregular Choice, a romantic footwear brand from England♪


What is Irregular Choice?

Irregular Choice opened it’s first store in London’s famous Covent Garden back in 1999. It was created by a man called Dan Sullivan, who was fed up with the black and boring shoes of the time. He travelled the world and found inspiration for Irregular Choice in the far east 💝

Their most iconic design is their animal heel pump, which has even been recreated by famous brands worldwide ♪

Their online shop ships worldwide!

🎀Lolita shoes from Irregular Choice🎀

These shoes are perfect for romantic lolita coordinates♪ Check them out!

You’ll look like an ice princess in these fluffy heels 👠✨

Kir Royal: £135 (¥19,900)

Become a fallen angel in these devilish black pumps 👿💘

Eros: £125 (¥18,400)

With delicious looking macarons, these creamy heels are perfect for sweet lolitas 🍰💝

Macka Ron: £159 (¥23,500)

💘These aren’t just for lolitas..! Harajuku shoes💘

These shoes are perfect for cute Harajuku & Shibuya girls🍨💕


Follow your dreams of becoming a mermaid with these yumekawa ocean shoes 🐡💝

Siren Of The Sea: £185 (¥28,000)


These sparkling boots have an elegant embroidered flower, perfect for girly coords 🌷

Quick Getaway: £135 (¥19,900)

Add a mature twist to any china kei coordinate with these Chinese tiger heels 🐯✨

Ruby Envelope: £129 (¥19,000)

These sparkly bunny and ice cream heels are perfect for a bright Harajuku style coordinate 🐰🍨

Rainbunny: £165 (¥25,000)

These fluffy sneakers are comfy and cute♪ The hidden bear is so dreamy✨💓

Grizz Lee: £99 (¥14,700)

The night sky design contrasts the pastel interior! ♡ These are perfect for cat fans🐱💝

Stars At Night: £120 (¥17700)


✨Get the latest information on their SNS✨

You can find Irregular Choice on most social networking sites!

☆ Webstore:

☆ Facebook:

☆ Twitter:

☆ Instagram:

☆ Pintrest:


“ときめきを届ける”女の子向け情報メディア、『Lafary(ラファリー)』が手掛ける通販サイト『Lafary Shop(ラファリーショップ)』❤︎