“ときめきを届ける”女の子向け情報メディア、『Lafary(ラファリー)』が手掛ける通販サイト『Lafary Shop(ラファリーショップ)』❤︎ 量産型ヲタクさんや地雷系の女の子にぴったりなアクセサリーなどのファッション小物やサンリオキャラクターの雑貨やインテリアを販売しています❤︎

What is “Neo Lolita”..?


Neo is greek for “New” 💕
Neo is also used for other updated styles including “Neo Gyaru” or “Neo Ikemen” 🍒


The meaning of “Neo Lolita” is ambiguous, but it usually consists of lolita-esque fashion with a more casual styling. It has regular special features in KERA magazine 🐻💘

Today we’ll be introducing you to the brands usually found in “Neo Lolita” coordinates 🐰💕


Swankiss produces “Romantic, Sweet and Fantasy” clothing💓😍
The store is jam-packed with cute 💕

Their variety of hair accessories and shoes will add the finishing touches to your coord!💕

Swankiss(スワンキス) Official Site


This brand is a hit with girls who want their style to be both trendy and kawaii 😍💕

With dreamy pinks and reds, Liz Lisa is perfect for coords with a sweet atmosphere 💗💭

LIZ LISA (リズリサ)


You can look like a doll 24/7 with Bobon21! From princess-like dresses to casual daily clothing, they stock a huge variety of clothing 💕👰

Sweet Kei Girls Brand「Bobon21」

♥E hyphen world gallery BonBon♥

Produced by LARME model Nakamura Risa..! 😍💕

It’s popular for it’s classic motifs and designs 💗

【Official】E hyphen world gallery BonBon(イーハイフンワールドギャラリーボンボン)

♥mon Lily♥

An elegant and girly themed brand 💗
It’s known for how it uses cute & calm shades instead of flashy colours 😍

For subtle doll-like coords, mon Lily is the perfect brand ✨

mon Lily(モンリリィ)



Doll-like items with a vintage twist 💕✨

This brand designs simple pieces that can be worn anywhere to add a touch of cute 😉💕

Katie® | Official Website

♥RoseMarie seoir♥

From cute pastels to classic blacks…
These dresses will instantly leave you feeling like a doll 💗


♥To Alice♥

You can find frilly princess clothing on a budget thanks to this adorable Chinese brand 💕

What do you think of Neo-Lolita?💕

It’s casual but frilly..!
These brands are perfect for girls looking for that kind of style 🐻💕


“ときめきを届ける”女の子向け情報メディア、『Lafary(ラファリー)』が手掛ける通販サイト『Lafary Shop(ラファリーショップ)』❤︎