“ときめきを届ける”女の子向け情報メディア、『Lafary(ラファリー)』が手掛ける通販サイト『Lafary Shop(ラファリーショップ)』❤︎ 量産型ヲタクさんや地雷系の女の子にぴったりなアクセサリーなどのファッション小物やサンリオキャラクターの雑貨やインテリアを販売しています❤︎

Lolita fashion: A style for those who have always wanted to become a princess…

Jump into a world of overwhelmingly romantic clothing ❤


BABY, THE STARS SHINE BRIGHT is a super popular lolita fashion brand where everything is covered in frills and ribbons. You’ll feel like a princess in their gorgeous clothing ✨


To celebrate it’s 30th anniversary, we’re going to delve into the history of BABY, looking into their brand, concept, and more 🐻✨




🎀Brand History🎀

BABY,THE STARS SHINE BRIGHT, often referred to in Japan as BABY, is a lolita brand that was started by Isobe Akinori and his wife, Isobe Fumiyo, in 1988 🎀
The first store was like a secret garden for lolitas, hidden on a small street in Daikanyama, Tokyo 🐻🔑
However, the brand has now become known around the world as an iconic lolita brand 🍓


🎀Brand Concept🎀

“When I was young, I would wear clothing that was covered in frills and lace, and when I wore them I felt cute and pretty, just like a princess. I make clothes for lolita girls with those feelings in mind”✨
BABY’s original prints feature delicate and fantastic textiles, transporting anybody who looks at them to a dream world…❤
BABY produces a wide range of clothing, often using soft, girly colours such as pink, red, and baby blue, alongside calm shades such as black and navy 🐻

🎀Continuing to be loved and celebrated after 30 years🎀

Amazingly, BABY is celebrating it’s 30th anniversary!🎀
To commemorate, BABY is releasing a variety of limited anniversary items ❤
Some of their new releases are based on older designs for nostalgic twist, while some items have been decorated with the new 30th anniversary logo ribbon ♡
Even BABY’s original character’s, Usakumya-chan and Kumamya-chan, have joined the party! These gorgeous new limited edition pochettes have been released to celebrate the 30th anniversary ✨

🎀BABY’s Recommended New Items🎀



🎀Alice&Bambi ~Together With The Bluebirds Of Happiness~ Printed Jumper Skirt I (Pink)/¥27,800+Tax

This romantic pink print is covered in blooming roses,
One glance at this beautiful print will leave you daydreaming about Alice and Bambi’s adventures…✨🌹

🎀Alice&Bambi ~Together With The Bluebirds Of Happiness~ Printed Jumper Skirt Ⅱ(Sax)/¥28,800+Tax

This version is comes in an Alice-inspired baby blue.
Don’t the pink roses stand out over the sky-blue background?🌹
The iconic braided chest ribbon will tickle any lolita’s heart ❤


🎀Usakumya Rucksack (Off White × Pink Ribbon/¥14,800+Tax

A rucksack that features BABY’s super popular mascot character, Usakumya-chan 🍓
Tuck your essential items inside Usakumya’s back and head out together🎶

🎀Kumakumya Mini Rucksack (Milk Tea × Tea Ribbon)/¥11,800+Tax

This mini rucksack features BABY’s popular mascot character, Kumakumya ✨

It’s so fluffy, you can’t help but want to hug it…❤


BABY, THE STARS SHINE BRIGHT’s inspiring lolita style…🎀

BABY, THE STARS SHINE BRIGHT is loved for it’s dainty, lolita fashion items and worldview ✨
Why not stray into BABY’s romantic world and become the princess you always dreamed of..? ❤


❤Official HP: (ships internationally)
❤Official Twitter:
❤Official Instagram:


“ときめきを届ける”女の子向け情報メディア、『Lafary(ラファリー)』が手掛ける通販サイト『Lafary Shop(ラファリーショップ)』❤︎