“ときめきを届ける”女の子向け情報メディア、『Lafary(ラファリー)』が手掛ける通販サイト『Lafary Shop(ラファリーショップ)』❤︎ 量産型ヲタクさんや地雷系の女の子にぴったりなアクセサリーなどのファッション小物やサンリオキャラクターの雑貨やインテリアを販売しています❤︎

🍓A fashion store in the Holy ground of subculture🍓


🐻A unique miscellaneous store🐻



Just off the Sun Mall shopping street on the JR Nakano north exit.
If you take a walk down the nostalgic shopping street,
You’ll reach the holy ground on subculture, Nakano Broadway

10 million customers visit Nakano Broadway each year!
Did you know that on the fourth floor of Nakano Broadway,
There’s a fashion store that’s become a hot topic within subculture girls?
That store is Fantasy Shop Decotrand.


Today we’ll be showing you around this adorable store!💗

🍓The concept is “A treasure trove hidden in Nakano Broadway”🍓


🐻You can’t find these anywhere else♡Original fancy goods🐻

They stock a variety of limited goods that can only be found here, just like a real treasure chest.

This chaotic store is considered the holy ground of subculture,
Thanks to Decotrand’s “Fancy” and “Kawaii” aesthetic 💘


You can find unique items such as Marimo hair bobbles and stationary bracelets ♡

They also stock a ton of yumekawaii accessories🌈

They also stock Decotrand items which have been handmade by the owner, The owners, Satou Tamaki, and Yukichan also sell their own handmade Decotrand goods.
You can find original accessories, misc goods, and tshirts that can only be purchased here.

Satou Tamaki usually comes up with the goods designs.
The original items come in a family of genres, from yumekawaii to totally unique 💗

The interior is super cute, without any genre restrictions.
Wherever you look, you’ll be wondering “Where did they find that!?”✨

You’ll be captivated by their unique worldview…♡


These precious animal brooches are sticking their tongues out..! 🐶


These illustrated goods feature a girly retro character♡



These word brooches are super popular.
Note that these are usually one-of-a-kind, so make sure to find your favourite word♡

🍓Popular・Recommended Items🍓

🍥Naruto Hair Bobble🍥


These naruto hair ties have been one of their best selling products for a long time.
Such unique designs can only be found at Decotrand…🍥
They’ll go perfectly with any China style coordinate✨

🍥Shuuji-kun Series🍥

The mysterious “Shuuji-kun” is also featured in their SNS profile pictures.

Satou Tamaki told us that they’re so surreal that they’ll leave a huge impact in any coordinate! 💖

The store is decorated with Shuuji-kun fans. Who on earth is he?

At one point there was even a Shuuji-kun stuffed toy!
We don’t know who he is, but it’s possible that he’s a friend of Satou Tamaki…

We’re excited to see what they produce next✨

💖Limited Time Only♡ Check out Deco Deco Doremiland💖

Decotrand has collaborated with the Osaka-based fashion shop Meruhen to create Deco Deco Doremiland, a pop up shop which will be available until September 19th, 2018 💖
They stock a huge variety of fantasy goods♡


Which items would you like to pick up?

🍓Store Information🍓

Fancy Shop Decotrand
Address: 〒164-0001  Tokyo, Nakano, Nakano 5-52-15, Nakano Broadway 4F
Opening Hours:Mon-Sun 13:00~20:00

Decotrand is popular with students, workers, men, and more.
Why not get lost in their kawaii yet unique world?💕
If you’re a fan of fancy subculture, then make sure to visit!✨


“ときめきを届ける”女の子向け情報メディア、『Lafary(ラファリー)』が手掛ける通販サイト『Lafary Shop(ラファリーショップ)』❤︎