“ときめきを届ける”女の子向け情報メディア、『Lafary(ラファリー)』が手掛ける通販サイト『Lafary Shop(ラファリーショップ)』❤︎ 量産型ヲタクさんや地雷系の女の子にぴったりなアクセサリーなどのファッション小物やサンリオキャラクターの雑貨やインテリアを販売しています❤︎

This store was made especially for Blythe fans 👗💓

Blythe speciality store “Junie Moon”


With their large eyes and delicate bodies, you can spend hours dressing up your Blythe doll 💘
Today we’ll be introducing you to Junie Moon, a speciality store which stocks only Blythe dolls and clothing ✨


We visited the store to show you some heart-racing photos of the interior 🌈💕

The Secret Behind Blythe 💘

Blythe’s History


Actually, Blythe was released as a doll for children in America back in 1972, but was cancelled after only one year due to a lack of sales 💦

30 years later in 1999, Junko Wong, a creative director, discovered an American photographer who had begun taking photos of her original Blythe doll, and it was quickly decided that the doll would be reproduced in Japan, this time as a fashion doll for adults rather than children! ✨


The first “Neo Blythe” was released in 2001, followed by the mini “Petite Blythe” in 2002 and the medium size “Middie Blythe” in 2010. There are now over 500 types of adorable Blythe dolls to collect! 💓

The Three Blythe Sizes

You can choose between three doll sizes; The large “Neo Blythe”, the medium “Middie Blythe”, and the small “Petite Blythe” 💘
We’ll show you the differences found between each size 🐰

🎀 Neo Blythe
Height: 28.5cm 🍓
The most popular size is the largest, and it is also the representative of the Blythe series 💗
If you pull the strap on the back of her head, her eye colour will switch between four colours, meaning you can match your dolls eye colour with her clothing! ✨

🎀 Middie Blythe
Height: 20cm 🍓
You can change the direction of her eyes using the dial on the back of her head. S can also tilt her head, leading a lot of owners to characterise her as the Neo Blythe’s adorable little sister 💕

🎀 Petite Blythe
Height: 11cm 🍓
Despite her small size, you can still enjoy dressing her up with a sense of security 💓
The Petite Blythe’s eyes will also close when you lie her down✨

Junie Moon’s Super Kawaii Display 💕


Inside Junie Moon, you’ll find tons of Blythe dolls in a variety of outfits ✨
Your heart won’t stop racing as you wander around the store 💕



The display is changed regularly and when we visited, the dolls were dressed in frilly bikinis, perfect for summer! ✨



With regular brand and artist collaborations, each doll has its own unique personality 🐰


These dolls are floating with their matching umbrellas 💓



The outer window display is changed each month 💓
It’s exciting to imagine what the next display will be! 🌈

Popular Item Introduction ✨

🎀 Clothing and Wigs


Of course, the most popular items at Junie Moon are fashion goods! ✨


Many of the Blythes instore are modelling Junie Moon’s original brand, “Dear Darling Fashion For Dolls” 🌈


 🎀 Custom Order


Did you know that you can order a custom Blythe from Junie Moon? 💓


Your original doll can be made to your own taste, with an infinite range of styles to choose from! 🌈✨

The store is full photo spots, where you can use your own doll as the model 💓
Try taking a photo to take home as a momento ✨

 🎀 There are store-original goods too~



Junie Moon stocks a variety of human-size illustrated Blythe goods ✨
With cute bags, pouches, and stationary, why not add a little Blythe to your daily life? 💓

 🌹 Store Information 🌹


Tokyo・Daikanyana Store
Address: Tokyo, Shibuya, Sarugaku 4-3, Suzuen Daikanyana Building 1F
Phone: 03-3496-0740
Opening Hours: 11:00〜19:00 (Closed Monday)

Tokyo・Shinjuku Marui Annex Store
Address: Tokyo, Shinjuku, Shinjuku 3-1-26, Shinjuku Marui Annex 7F
Phone: 03-6380-0533
Opening Hours: 11:00〜21:00(Closes 20:30 on Sunday/Public Holidays)

Osaka・Horie Store
Address: Osaka, Osaka City, Nishi Ward, Minamihorie 1-14-26, Nakazawakariki Building 1F
Phone: 06-6556-9665
Opening Hours: 12:00~20:00 (Closed Wednesday)

For more information about Blythe, check out the Blythe official homepage and for more information about Junie Moon, check out the Junie Moon official homepage 🐰


Whether you’re a diehard Blythe fan or you were just curious about the article, why not try getting lost in Junie Moon’s stylish and kawaii Blyth world? 💖

BLYTHE is a trademark of Hasbro and is used with permission.
(C) 2018 Hasbro. All Rights Reserved. Licensed by Hasbro.


“ときめきを届ける”女の子向け情報メディア、『Lafary(ラファリー)』が手掛ける通販サイト『Lafary Shop(ラファリーショップ)』❤︎