“ときめきを届ける”女の子向け情報メディア、『Lafary(ラファリー)』が手掛ける通販サイト『Lafary Shop(ラファリーショップ)』❤︎ 量産型ヲタクさんや地雷系の女の子にぴったりなアクセサリーなどのファッション小物やサンリオキャラクターの雑貨やインテリアを販売しています❤︎

We recently attended an event which brought pop culture fans, Kawaii Leaders (representing NHK World’s show Kawaii International) and Kawaii Icons together from around the world☆


世界中のカワイイが集まる!Kawaii.i  Camapusで世界中のKAWAIIニュースをGET♡

On the 4th of April 2017, the news site Kawaii.I held “Kawaii.i Campus.” It was held at the new Nifty Event House「Tokyo Culture Culture」which is located exactly where Harajuku and Shibuya meet!

We attended the -SAKURA-Kawaii.i Campus Project ×TOKYO CULTURE CULTURE meetup party!


The Japanese Pop Culture event was attended by fans, Kawaii International, and various celebrities, including Tetsuya Fukuhara, Kaori Kishibe, Kimura U, Junnyan, Yuri Nakagawa, and Haruka Kurebayashi.

Today we’ll be bringing you an interview and event report♡


(♡)What is Kawaii.i Campus?

So what actually is「Kawaii.i Campus」?

Kawaii.i Campus is an event held by Kawaii International, NHK World’s kawaii update site. It focuses on Tokyo fashion trends, anime, and various other kinds of pop culture news♪

The latest brand coordinates, makeup tutorials, chara-bento recipes, kimono styling… You can find all the latest trend news on Kawaii International♡

Kawaii.i Campus(


Kawaii transcends cultures, religion, and ethnicity; We can express ourselves using our own unique style. It has spread all over the world☆

Recently, the kawaii styles that has spread to other countries have been integrating local customs and cultures, developing their own original styles♪

Using your smartphone or computer you can view the Kawaii.i Campus website and social media, connecting with KAWAII fans from all over the world☆


Of course, you can even watch Kawaii International for free on NHK World’s Online Demand Service



(♡)The event guests were super stylish KAWAII specialists!♡

The guests included some super famous fashion icons!

☆The World’s Pinkest Creator & fashion model Kimura U

☆Swankiss producer Saaya Hayashida

Junnyan, the Harajuku Fashion Walk organiser

☆Fashion blogger & model Yuri Nakagawa

☆The super popular KERA model and TV personality, Haruka Kurebayashi,

☆and Stella Lee, the Kawaii Leader and beauty blogger from Indonesia♡


Kimura U’s comment:♡

Nowadays, kawaii fans all over the world can easily connect through Kawaii.i Campus just using their smartphones!

I hope that everyone keeps their favourite clothing close to their hearts, and I sinscerely pray that I am able to spread KAWAII around the world so that we our countries will become closer.



Kimura U with Junnyan, who has been organising the Harajuku Fashion Walk for 6 years now☆


Saaya Hayashida, the producer of the girly brand Swankiss♡

Junnyan, Saaya Hayashida, and Nakagawa Yuri♡

Fashion blogger and model, Nakagawa Yuri♡


Haruka Kurebayashi, the super popular KERA model who has also appeared on TV♡


Stella Lee, a beauty blogger and NHK Kawaii Leader from Indonesia♡


Lots of cute heart-shaped balloons were released to celebrate the opening of the event!

The venue was packed☆KAWAII fans from all around the world attended!

The attendees all wore adorable cherry-blossom style coordinates♡


(♡)Kimura U Interview♪Let’s check out her kawaii sakura coordinate♡

The other day, her new brand『KawaiiHolic(』opened. Kimura U is a super charismatic fairy kei model and creator who is popular with yumekawa fans around the world! She has appeared in KERA, the Gothic and Lolita Bible, GIRLISM, and more♡

Her original fairy kei brand KOKOkim has powered up to become『KawaiiHolic』♡

With the brand concept being “If you stop being kawaii, it’s the same as being dead,” fairy kei girls all over the world have been waiting for it to open♡



U Kimura(木村優)

New Brand【KawaiiHolic】Official Site

Official Twitter:


♥♡Todays Fashion Theme♡♥

Pink!! Todays dress code is Japanese Cherry Blossom, so I wore a sakura pink coordinate featuring items from my new brand Kawaii Holic. I hope that this coordinate will be able to connect with the world♪

☆:One Piece

This cute bunny and bear OP features illustrations from Kimura U herself♡!

To celebrate the opening of『Kawaii Holic』this print features adorable bears and rabbits holding candles to congratulate their birthday♡*


☆:Sakura-themed Makeup!♥
To match todays theme of Japanese cherry blossom, She has scattered tiny blossom flakes on her cheeks♡*






(♡)Swankiss producer Hayashida Saaya wore a super cute coordinate♡

Hayashida Saaya, the producer of the girly brand Swankiss had an adorable coordinate♡

She wore a romantic girly coordinate featuring a fluffy sakura coloured coat♡

Swankiss official site:

Official Twitter:



(♡)Gathered from all around the world☆ The KAWAII leaders!!

The NHK TV show Kawaii International has selected Kawaii Leaders from around the world through their contests☆

The winners of the contest were appointed Kawaii Leader, and are given the opportunity to visit Japan and experience all kinds of different things!

They then share their time and experiences around the world through TV and social media♪


Kazumi from Bolivia!

She is the founder of the first Harajuku fashion community in Bolivia, who combines her national costume with Harajuku fashion!



Official Profile:



Beckii from England!

She posts all kinds of fashion videos on her YouTube channel♪



Official Profile:



Kacey from America!

She is a designer who has just graduated from a prestigious American university!



Official Profile:




(♡)A Kawaii Fashion Contest was held at the event♡

At the event, the guests could participate in a Kawaii Fashion Contest♡

The theme was SAKURA〜Cherry Blossom♪

The guests all attended wearing kawaii fashion and the venue was overflowing with cherry blossoms ♡

The walls were adorned with photos of the contest participants☆

Kawaii fans came from all over the globe☆



This is Airy Michelle who came from America

She was awarded the Jewel Cosmetics prize☆

She came from America to live in Kawasaki, and is modelling an adorable sweet princess-style lolita coordinate♪




We interviewed her about her kawaii coordinate☆

Todays coordinate is my favourite princess-lolita style.


I’ve always loved princess style, so I decorated my bonnet with flowers to bring out today’s dress-code!

On top of that, I also picked a dress which features a cute flower print♡



(♡)You can find your own kawaii at the Kawaii.i Campus ♪

I want to be surrounded by kawaii♡You can find all sorts of kawaii styles at the Kawaii.i Campus

Please check it out!

You can read articles in English and Japanese♪



Venue Information

The event was held in Nifty’s “Tokyo Culture Culture”

The venues concept is “Connecting the internet and real-life.” It is a restaurant that Nifty has managed since 2007.



“ときめきを届ける”女の子向け情報メディア、『Lafary(ラファリー)』が手掛ける通販サイト『Lafary Shop(ラファリーショップ)』❤︎