“ときめきを届ける”女の子向け情報メディア、『Lafary(ラファリー)』が手掛ける通販サイト『Lafary Shop(ラファリーショップ)』❤︎ 量産型ヲタクさんや地雷系の女の子にぴったりなアクセサリーなどのファッション小物やサンリオキャラクターの雑貨やインテリアを販売しています❤︎


In November 2016, To Alice, the Chinese brand famous around the world for it’s yumekawa lolita items, opened it’s doors in Harajuku, Japan! Today we will show you their new 2017 Spring/Summer collection♡

We’ll introduce the coords which are on display inside the yumekawa store☆


(♡)What is “To Alice”?

To Alice is a yumekawa lolita brand which was started in Hong Kong♡

Girly, yumekawa, fairy, sweet lolita, casual lolita, china-style lolita, uniforms, kids items… It sells all kinds of adorable Harajuku style items☆

To Alice’s kids section (100cm-140cm) provides cute yumekawa lolita style clothing for children, making it super popular with mama-lolita!

And finally, in November of 2016 it opened an overseas store in Harajuku☆


(♡) To Alice Spring 2017♡Introducing the latest dreamy coordinates☆彡

①Fairytail Starry JSK Coord☆

・Starry Print Jumperskirt: ¥4644  col.Pale blue/Navy

・Overblouse: ¥3780   col.Pale blue/Navy

・Headress: ¥1728 col.White/Black


Strawberry Print JSK Coord

Strawberry Print Camisole Dress: ¥8424 col.White/Pink/Red

Strawberry Collar Blouse: ¥4428  

Check out the strawberry embroidery on the collar!♪

Strawberry Print Bow: ¥1728 col.Red/White/Pink

This strawberry print is perfect for spring♡


Check Sleeve&Necktie OP♡

Check Hem OP: ¥6804 

If you layer a tutu or petticoat underneath it’ll add tons of volume, which is super flattering♪We’re loving the asymmetrical design on the frilly skirt★

Big Ribbon Barette: ¥2484  col.Red/Pink/Black/Check

Bag: ¥4860

The blood red heart and cute ribbon really brings the bag together♡

We love the red x black checked print♪


Japanese-Style Lolita OP Coord

Japanese-Style Dress: ¥10476  col.Black/White/Red

It’s looks like a kawaii kimono

・Japanese-Style Purse: ¥2052 Red&Black


⑤Elegant Romantic Two-Way OP Coord

・2way OP ¥8640

The frilly chest and sleeves gives this dress a super romantic feeling♪

The sleeves are removable so you can wear it with long sleeves or puffy short sleeves♪

Unicorn Print Bow: ¥1728

Make sure to grab yourself an adorable ‘To Alice’ dress♡

model:Seina Takeuchi(@modelseina )


(♡)You can find more information about the new items on their official Twitter Page

For more yumekawa product information you can check out the official Twitter page of the new Harajuku store♪



(♡)Too cute! The Harajuku store has a pastel pink Alice in Wonderland theme♡

They opened in November 2016, and walking into the Harajuku store like a stepping into a fairytale! The interior was super pink and fluffy♡

【To Alice】世界で人気!中国ゆめかわロリィタ原宿系ブランド☆リポート

The counter is a merry-go-round♪

The walls were candy colours, with pink stripes♪

It even has a cute Alice in Wonderland wallpaper♡

It even has a gorgeous sparkling chandelier☆

It even has a large pink mirror on the fitting room door♪

You can transform inside this kawaii fitting room♪

There are so many cute girly items to choose from☆

If you look up you can see cloud-shaped lights and chandeliers..♡The DODO&NANA character goods are so cute♪

Even racks are covered in cute Alice motifs and clothing♡

Bows, hair elastics, berets… there are all kinds of hair accessories☆

The store is like a closet of dreams☆

They have yumekawa clothing for children and adults♪

They have plenty of strawberry print items, perfect for Spring♡

To Alice’s fairytale clothing is all so cute, your heart might skip a beat♡



(♡)The DODO&NANA mascot goods are adorable♡

These are the ToAlice mascots, DODO and NANA♡

It’s not just clothing that ToAlice sells! The DODO and NANA stuffed goods are also popular


(♡)You can get yumekawa childrens clothing at ToAlice☆

ToAlice sells children’s clothing in sizes 100-140cm☆You can get princess-style dresses, skirts, cardigans, and blouses – or even get matching coords for parents or sisters♪

You can check for stock through phone or through the To Alice twitter page

You can try mama-daughter or twin coordinates thanks to the wide variety of sizing☆


(♡)Shop Information


You can find the To Alice shop on the 2nd floor of the Modern Form building on Takeshita Dori!
You can see the lights and kawaii clothing from the street.
The store manager can speak Cantonese, Mandarin, English, and Japanese, so customers from overseas can shop with confidence♡

Opening times:  10:00~20:00 (mon-sun)


Jingumae, Shibuya-ku, Tokyo 1-6-10, Modern Form Harajuku Building 2F (東京都渋谷区神宮前1-6-10 モダンフォルム原宿ビル2F)

TEL: 03-6455-5479

Twitter: @toalicehj


“ときめきを届ける”女の子向け情報メディア、『Lafary(ラファリー)』が手掛ける通販サイト『Lafary Shop(ラファリーショップ)』❤︎